About How Many Elephants

How Many Elephants supports conservation efforts across Africa to protect our last remaining elephants and other iconic species. Elephants are being killed at an alarming rate, due to poaching, to sustain the illegal ivory and bushmeat trades, and as a result of increased human-elephant conflict. There are only around 415,000 elephants surviving in Africa today. With approximately 96 elephants being killed each day, that number is quickly declining. We need to act now. How Many Elephants is dedicated to working with direct-action conservation organisations to help safeguard elephants and their natural habitat, creating safe wild spaces for elephant populations to survive  and thrive.

We make data visual

At How Many Elephants, we make complex data beautifully visual to educate and inspire a global audience about the devastating impacts that the illegal ivory trade has on Africa’s elephants. We use design as a powerful communication tool to bridge the gap between scientific data and human connection.

Our 100% non-gory approach showcases the annual poaching rate of 35,000 elephants in Africa in a visual exhibition, showing the poaching statistics in a purely visual way. We don’t use gruesome and shocking imagery to portray the facts. It’s not about scaring people. It’s about communicating the sheer scale of the poaching crisis in a highly impactful way.


THIS is how many elephants are poached in Africa each day.

The ’96 Elephants a Day’ Necklace, designed by Founder of How Many Elephants and World Female Ranger Week, Holly Budge, shows the number of elephants that are poached each day. But it tells an even bigger story; a story of hope. Holly has handcrafted the necklace using vegetable ivory and has weaved a narrative into the award-winning design; one elephant is facing the other way to represent hope that this crisis can still be turned around. One elephant is hand-cut in brass as the poachers' bullet shells are commonly made from brass. This is also a nod to the one-day aspect of the infographic. Through design, we are making data visual and highlighting the plight of elephants.

Using design to bridge the gap between scientific data and human connection.

The important narrative of hope for Africa’s elephants is communicated through the Herd of Hope limited edition artworks, designed by Holly Budge. Just 96 pieces have been created, reflecting the number of elephants that are killed every day. Once they’re gone, they’re gone - both artworks and elephants alike. This design amplifies the message that we need to do all that we can, right now, to save Africa’s last remaining elephants. One elephant stands proud in a contrasting colour, communicating the "one day of poaching" message of the artwork - and that, one day, poaching will hopefully be mitigated. One elephant is facing the other way, indicating that there is still hope that this devastating situation can be turned around. We will keep working tirelessly until that day comes.

Founded by Holly Budge

Holly is a conservationist, a voice for Africa’s elephants, and a passionate supporter of female wildlife rangers. She is also a world-class adventurer, Everest summiteer, and the first woman to skydive Everest. Holly has raised over £400,000 through her adventures and has patrolled on the front line with female and mixed ranger teams in Zimbabwe, South Africa and Kenya. With the desire to create positive change and have a lasting impact, Holly founded How Many Elephants in 2013 when studying for a Masters in Sustainable Design. She has been supporting conservation organisations and female anti-poaching rangers in Africa ever since, and she isn’t stopping yet!

“Through the World Female Ranger Week initiative, How Many Elephants aims to collate gender-specific data about female anti-poaching rangers. This will enable us to identify their needs, find tangible solutions and help build effective policies to contribute towards positive outcomes for female rangers and conservation as a whole.”

Supporting UN Sustainable Development Goals

World Female Ranger Week centres its values around the UN Sustainable Development Goals, specifically:


In keeping with these goals, this campaign will support female-led conservation efforts across the globe and hopes to increase gender diversity in ranger teams. Photo: Brent Stirton


Gender Equality

How Many Elephants hopes that the launch of World Female Ranger Week is the start of a long-standing campaign to support female rangers and hopefully increase gender diversity in ranger teams. Photo: Brent Stirton

Life on Land

With 96 elephants being poached every single day, they could be extinct in the wild within a decade. The thought of Africa without elephants roaming its land is heart-breaking enough but, putting emotion aside, if elephants go extinct, entire ecosystems could follow. The impacts of poaching are devastating.


How Many Elephants is seeking out long-term strategic partnerships with companies, associations and global citizens to expand the reach of its conservation efforts, as well as the success of World Female Ranger Week to strengthen the support of female and mixed ranger teams. If you’re interested in partnering with us, we’d love to hear from you. Contact us here.

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Hear about the female rangers and their mission to save wildlife.